Case Study

Allied 100, LLC
Distribution & Supply Chain Management; Applied Technology & Digital Media; Healthcare Products & Services
Leading value-added distributor of automated external defibrillators (AEDs), AED supplies and accessories and provider of medical direction software and training services.
Woodruff, Wisconsin
Thompson Street Capital Partners
Transaction Type:


Thompson Street Capital Partners retained BlackArch Partners to assist in realizing a return on their investment in Allied 100 (“Allied” or the “Company”) and to find a new partner positioned to capitalize on the Company’s value proposition and substantial growth opportunities.

BlackArch's Customized Solution

BlackArch designed a marketing process that targeted a narrow group of prospective investors with software/technology-enabled, distribution and healthcare expertise. The BlackArch team illustrated the compelling growth potential of the defibrillator market and management’s execution plan via in-person or telephonic roadshow presentations tailored to each potential investor, followed by substantive supplemental data analysis. This approach was a more compelling way to explain Allied’s product and service offering and the market potential compared to the traditional and impersonal, broad-based marketing approach.


Allied received significant interest from investors who recognized the power of the Company’s unique product and compliance software solution in combination with an end market expected to quadruple in size over the next decade. Allied was sold in just four months to Ridgemont Equity Partners, a Charlotte-based middle-market buyout and growth equity investor. Management will continue to lead the Company in partnership with Ridgemont.