Case Study

Resource Interactive
Applied Technology & Digital Media; Business & Professional Services
Leading digital marketing services firm serving Fortune 500 clients
Columbus, Ohio
Transaction Type:
Transitional Capital


Resource Interactive Chairman Nancy Kramer and CEO Kelly Mooney wanted to maintain Resource Interactive’s independence while refining and expanding employee incentive programs, preserving the company’s unique culture and finding a partner who could help the company focus on developing new offerings and capabilities.

BlackArch's Customized Solution

The leaders of BlackArch’s Private Company and Transitional Capital practices analyzed the company’s situation and gave Kramer and Mooney a menu of strategic alternatives along with an assessment of how each choice would interact with their stated priorities. BlackArch then leveraged a proprietary database of minority investors to conduct a thorough and detailed search for a partner with the right industry experience, cultural fit and minority investment track record.


After an exhaustive and highly confidential marketing process, WestView Capital Partners of Boston was selected as Resource Interactive’s partner.

“The BlackArch team is the best! They delivered every step of the way, from laying out a full range of alternatives, formulating strategy, identifying partners, tailoring unique employee incentive plans and negotiating the final agreement. They are true professionals that do exactly what they say – and then more.”
Nancy Kramer; Founder and Chairman, Resource Interactive